myW Days Campaign

To support Walgreens' weeklong “myW Days” promotion, this campaign aimed to drive awareness and engagement around exclusive rewards for myWalgreens® members. The creative strategy was phased into prelaunch and launch periods: first building anticipation, then amplifying excitement and encouraging deeper program engagement. Messaging focused on gratitude and value — “Because we love having you as a myWalgreens® member” — while the campaign extended across digital channels, in-store signage, and social. The result was a cohesive omni-channel effort that boosted both visibility and participation.

Role
Art Director

Category
Campaign
Retail
Digital