myWalgreens Campaign

As part of the launch of Walgreens' new customer engagement program, this campaign brought the brand’s updated identity to life through a cohesive set of in-store touchpoints. From signage and brochures to a custom direct mail piece, the work focused on driving awareness and clearly communicating the personalized benefits of myWalgreens®. Visual elements like the signature red thread and custom illustrations reinforced themes of connection and community, while bold typography and a striking blue background helped the materials stand out in busy retail environments. Every piece was designed to feel approachable, informative, and member-focused.

Role
Art Director

Category
Retail
Campaign