H2O Plus Packaging

H2O Plus is a skincare and body care brand known for its hydration-focused formulas. With a clean, elevated, and artistic aesthetic, the brand aimed to refresh its body care packaging to better resonate with its target audience—female millennials. The objective was to develop a rebrand that highlighted the brand’s signature hydration benefits and key ingredients, while aligning with newly established brand standards. The result was a modern, ingredient-forward design system that maintained H2O Plus's premium feel and strengthened shelf presence.

Role
Art director

Categories
Art Direction
Packaging Design

Illustrator
Ayaka Ito